Toyota Gazoo Racing Explained - "Motorsport Is NOT Advertising" | Masaya Kaji (TGR)

Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising—it's about building better people, better technology, and ultimately better cars.

In this episode of The Creative Drive, host Taro Koki sits down with one of the key leaders behind Toyota Gazoo Racing to discuss the philosophy driving one of the world's most successful motorsports programs.

Kaji explains Toyota's unique "People, Product, Pipeline" strategy, how lessons from WEC, the Nürburgring, Super GT, and Formula 1 influence production vehicles like the GR Yaris and GR Corolla, and why Toyota views racing as a development laboratory rather than a marketing exercise.

The conversation also explores Toyota's partnership with Haas F1, the future of Super GT, talent development, Morizo's vision for Toyota Gazoo Racing, and why authentic storytelling is essential to growing motorsports around the world.

In this episode:
Why Toyota says motorsport is not advertising
The "People, Product, Pipeline" philosophy
How racing improves Toyota production cars
The future of Toyota's Formula 1 partnership with Haas
Developing the next generation of drivers and engineers
Growing Super GT internationally
Why storytelling is critical to motorsports

Subscribe for more conversations with the leaders shaping the future of automotive culture and motorsports.

https://offers.racer.com/subscribe for RACER+ and magazine offer!

Follow RACER on YT: https://www.youtube.com/@Racer.HQ
Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts  
Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/
Follow RACER Network on IG:   https://www.instagram.com/ racer_network  
Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/
🌐 Website: RACER.com
🎧 Available on YouTube, Spotify, Apple Podcasts, and everywhere you listen to podcasts.

#TheCreativeDrive #Toyota #TGR #GazooRacing #CarCulture #AutomotiveMedia #CreatorEconomy #Motorsports #RACER  #GTChannel AutomotivePodcast #Toyota #ToyotaGazooRacing #GRCorolla #GRYaris #Formula1 #WEC #LeMans #SuperGT #Motorsports #TheCreativeDrive