The Creative Drive

Jamey Price Capturing the Speed, Soul, and Spectacle of Racing

In this episode of Creative Drive, we sit down with award-winning motorsport photographer Jamey Price to explore what it takes to freeze speed, emotion, and intensity in a single frame. From F1 paddocks to IMSA and WEC endurance races around the world, Jamey shares his journey into motorsports photography, his creative process under pressure, and what it's like living life behind the lens on the global racing circuit.
📸 Topics we cover: How Jamey got his start in racing photography
Techniques for shooting motion, emotion, and pure chaos
Life on the road, favorite tracks, and staying creatively sharp
How social media and the creator economy are changing photography
What it’s really like shooting inside Formula 1
Advice for aspiring motorsport creatives If you love racing, storytelling, or photography—this one’s for you.
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#JameyPrice #CreativeDrive #MotorsportPhotography #F1 #EnduranceRacing #CarCulture #RACER #DriveToSurvive

How Bosch Helped Robert Wickens Get Back to Racing - Brooke Bond

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Robert Wickens’ return to racing was nothing short of incredible—and behind it was a groundbreaking piece of tech built by Bosch.
In this episode of Creative Drive, we sit down with Brooke Bond, Operations & Marketing Lead at Bosch Motorsport North America, to talk about how their team developed tech that helped Wickens get back on track after his life-changing accident at the 2018 Pocono 500.
The engineering challenges behind the projectBosch's role in performance and enthusiast car cultureHow Bosch is connects with the future generation.
This is a powerful conversation about innovation, inclusion, and the soul of motorsport—you won’t want to miss it.
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
👉 Subscribe for more conversations with the people shaping the future of car culture.
#RobertWickens #BoschMotorsport #CreativeDrive #MotorsportInnovation #AccessibilityInRacing #CarCulture #RACERpodcasts #IMSA

NBA to IMSA: Doug O’Donnell on the Future of Motorsports Marketing

In this episode of The Creative Drive, we sit down with Doug O’Donnell, IMSA Brand & Marketing Communications at IMSA and former marketing leader at the San Antonio Spurs, to talk about what it takes to grow and modernize motorsports for a new generation of fans.
Doug shares insights from his NBA days, lessons in brand storytelling, and how IMSA is building emotional connections with fans, manufacturers, and partners.
How IMSA is marketing differently from traditional sportsThe role of creators and digital content in motorsportsBrand partnerships and storytelling across racing ecosystemsWhat the NBA taught him about audience engagementWhy the future of motorsport is more interactive, inclusive, and digital
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
#CreativeDrive #IMSA #DougODonnell #MotorsportMarketing #NBAtoIMSA #CarCulture #RacingIndustry #SpursMarketing

Shelby Hall Offroad Rebelle Rally and NORRA 1000

Shelby Hall is an off-road racer, automotive enthusiast, and content creator, best known for her achievements in off-road endurance racing and her role as an ambassador for Ford Performance. She is the granddaughter of legendary off-road racer Rod Hall, a Hall of Fame inductee known for his dominance in events like the Baja 1000.
Carrying on her family’s racing legacy, Shelby has competed in events such as the Rebelle Rally, a grueling all-women’s navigation challenge, and has worked with brands like Ford to promote vehicles like the Bronco. Beyond racing, she shares her experiences as a creator, blending storytelling with a passion for adventure and automotive culture.
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!Leave your comments or feel free to email us at podcasts@racer.com. 
 #CreativeDrive #podcast #shelbyhalloffroad #shelbyhall #rodhall #rally #offroad

The Racing Business & Creative Side No One Talks About Ed Justice Jr.

Ed Justice Jr. is a well-known figure in the automotive and motorsports industry, recognized for his work as the President and CEO of Justice Brothers, Inc., a company specializing in high-performance automotive additives, lubricants, and car care products. He is also a respected historian, broadcaster, and photographer, with deep ties to racing culture and a passion for preserving motorsports history.
Justice Brothers has been involved in motorsports sponsorships for decades, supporting teams across NASCAR, IndyCar, and other racing series. Ed Justice Jr. himself is a regular voice in the automotive media space, having hosted radio shows, conducted interviews with legendary figures in racing, and contributed to various publications. His extensive industry knowledge and family legacy make him a key figure in both the business and storytelling sides of automotive culture.
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!Leave your comments or feel free to email us at podcasts@racer.com. 
 #CreativeDrive #podcast #edjusticejr #nascar #sponsorship #justicebrothers #indy500 #indycar

Matt Farah The Smoking Tire Podcast Visits RACER Studio

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Matt Farah, a pioneer in the automotive YouTube and podcasting space, joins the Creative Drive podcast to discuss the evolving landscape of content creation. We dive into why he believes AI will negatively impact creators and how that influenced his decision to start Westside Collector Car Storage. From his early days in automotive media, how he started The Smoking Tire podcast, to launching DRIVE, to his thoughts on the future of digital content, Matt shares valuable insights on how he's adapted to change in a rapidly shifting industry. Matt is currently also Editor-at-Large, with Road & Track.
Watch now and subscribe for more conversations with top automotive creators and industry leaders.
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!Leave your comments or feel free to email us at podcasts@racer.com. 
 #CreativeDrive #thesmokingtire #mattfarah #podcast 

Jeff Zwart & Paul Pfanner Directing, Photography and Racing Porsches

In this episode of The Creative Drive, we sit down with legendary filmmaker, photographer, and race car driver Jeff Zwart to explore his incredible career in storytelling, advertising, and motorsports. From directing Super Bowl commercials to dominating Pikes Peak, Jeff shares insights into his creative process, passion for Porsche, and the future of filmmaking.
We Cover:🎬 Super Bowl Commercials & Porsche Ads – The creative process behind legendary campaigns like "Kills Bugs Fast", "Eats Corvettes for Lunch", and "There Is No Substitute".🏔 Pikes Peak & Racing – The most intense moments from Jeff’s multiple victories on the mountain.🚗 Porsche Culture & Popularity – Why Porsche remains one of the most beloved brands among enthusiasts.🎮 Forza, Tanner Foust & Coaching – Jeff’s experiences working with top drivers and his thoughts on the future of automotive technology.🎓 His Journey to Storytelling – From studying to be a vet to co-founding RACER Magazine and becoming an icon in automotive media.
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!Leave your comments or feel free to email us at podcasts@racer.com. 
 #CreativeDrive #jeffzwart #porsche #pikespeak #commercials #luftgekuhlt

Dai Yoshihara Drifting & Pikes Peak Champion.The Creative Drive Podcast

Dai Yoshihara was street drifting as a hobby in the mountains of rural Tokyo when a friend of a friend hit him up to go drifting in California. He had never competed in a Japanese drifting event and somehow ended up in the US as a professional drift racer. A few months later, he had sponsors and became one of the star drivers of the growing professional drift organization, Formula D. He won the Formula Drift overall championship in 2011 as the first Japanese driver in the Discount Tire Falken Tire S13. He has stayed in the US and made a career not only as a professional drift driver but a time attack champion, endurance race car driver and Pikes Peak unlimited class champion. He also stunt drives for Hollywood movies like Gran Turismo. 
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com. 
 #CreativeDrive #daiyoshihara #drifting #pikespeak #formuladrift

NASCAR Driver while serving in the NAVY - Jesse Iwujiu

In this episode, we sit down with Jesse Iwuji, a true trailblazer in motorsports and beyond. From playing Division-1A college football to rising through the ranks as a Lieutenant Commander in the U.S. Navy Reserve, Jesse is now the only current NASCAR national-level driver serving in the military.
His journey is one of resilience, service, and breaking barriers—both in business and on the track. As a champion for diversity in NASCAR, a two-time Diverse Driver of the Year Award winner, and an advocate for giving back to those in uniform, Jesse’s story is nothing short of inspiring.
He just announced his strategic alliance with DGM Racing for the 2025 NASCAR Xfinity Series season. This partnership, formed alongside Pro Football Hall of Famer Emmitt Smith and entrepreneur Matt Casto, marks Jesse Iwuji Motorsports' return to full-time racing since 2022. With Chevrolet power and a shared vision for growth, this collaboration aims to maximize on-track performance and expand opportunities in the sport. Details here:https://www.nascar.com/news-media/2025/02/11/jesse-iwuji-motorsports-joins-forces-with-dgm-racing/
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!Leave your comments or feel free to email us at podcasts@racer.com. 
 #CreativeDrive #JesseIwuji #NASCAR #Motorsports #Leadership #DiversityInRacing

An Automotive Photographer's Journey - Sean Klingelhoefer

Sean Klingelhoefer is a commercial and editorial photographer, artist and car enthusiast. We discuss his personal journey starting out as a staff photographer for Super Street and becoming a photo journalist for Speedhunters. He has shot commercially for various automotive brands such as Porsche, Volvo, Honda/Acura, Cadillac and many more. Sean has also shot for RACER magazine. 
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too!Leave your comments or feel free to email us at podcasts@racer.com. #thecreativedrive #RACERCreator #photography